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A/R

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What I did

  • Understood past research and improving the redesign;
  • Designed the new cashback experience to receive cards, status and help center flows;
  • Conducted dynamics and surveys with customers to validate the new store name;
  • Built the prototype and usability test script to validate the new store location in Itaú's apps.

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Outcomes

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Section

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Itaú Cashback Partner Stores

Your favorite brands with cashback for you

The design process to launch a new value proposition and promote loyalty and engagement across millions of customers

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Overview

Due to the increase in partner brands, the Partnership and Benefits (store that offered discounts and coupons at the checkout of Itaú's partner e-commerces) needed a redesign of its product experience.

Initial Challenge

Making usability easier for the customer to find their favorite stores, receive discount updates and shop more.

Solution

Beyond the redesign, we also shifted the value proposition to become a relevant part of the new customer engagement strategy in Itaú's product ecosystem.

Instead of discounts, customers now get cashback to use on purchases at the Itaú Shop, invoice discounts, donations, transfers to airlines and other banking products.
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